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How to do Competitor Keyword Research

May 25, 2023 by Pay Per Click Ecademy Leave a Comment

Competitor keyword research is an essential aspect of content creation and search engine optimization (SEO). It helps you uncover popular search terms, generate article ideas, and gain a better understanding of your competitors’ content strategies. In this article, I will share my personal method for conducting competitor keyword research using an affordable tool, KeySearch.

Identifying Your Competitors

First, identify the competitors in your niche. For example, if you are in the green or sustainable travel niche, do a quick search for similar blogs or websites. Look for authoritative sites with a good domain strength, as these sources will provide the most valuable insights for your research. In this case, I found an interesting blog called Green Global Travel which focuses on ecotourism, sustainability, and conserving the environment while traveling.

Using KeySearch for Keyword Research

Mobile search
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My go-to tool for affordable competitor keyword research is KeySearch. With a price of just $17 per month, KeySearch offers no-frills functionality to search for content ideas and analyze competitor websites. If you have a larger budget, consider using Ahrefs, which is more expensive but offers additional features.

How to Conduct Bulk Keyword Research

To begin, input the domain of the competitor you identified earlier into KeySearch‘s Explorer tab. The tool will display the site’s backlinks, domain strength, and estimated monthly clicks from Google, along with other useful information. Export the competitor’s organic keywords to a CSV file and open it. The CSV file will show you the URL, keyword, position, and search volume associated with each keyword.

Before continuing with your research, you’ll need to concatenate the keywords with a comma in the CSV file. This step allows you to easily paste bulk keywords into KeySearch later for analysis.

See Related: Position of Keywords on a Webpage

Analyzing Keyword Difficulty and Opportunities

From the Keyword Research section in KeySearch, go to ‘Quick Difficulty.’ Paste the 50 concatenated keywords from the CSV file, and the tool will automatically calculate the difficulty score for each term. Keywords with a score below 35 are considered low-hanging fruit and should be easier to rank for in search engine results.

Finding Article Ideas

As you review the keyword scores and volumes, you will come across potential article ideas. For instance, if “one week in Ireland by car” has a low competition score and decent search volume, consider creating content around an Ireland road trip or seven-day itinerary. Not only will this satisfy the search intent, but it also helps establish your authority in the niche.

Using Search Engine Suggestions to Expand Ideas

KeySearch will also display alternative suggestions obtained from search engines. This feature allows you to expand on your article ideas and potentially uncover more low-hanging fruit keywords. For instance, if the Northern Ireland itinerary keyword has limited search volume but low competition, it could still present an opportunity for your content strategy. From there, you can explore article ideas related to Belfast, specific tours, or longer itineraries.

Conclusion

Competitor keyword research is an invaluable approach that can significantly help scale your website and make better decisions about your blog’s content strategy. Implementing the techniques outlined in this article, including using KeySearch and analyzing competitor keywords, will set you on the path to SEO success. Happy blogging, and feel free to ask any questions in the comments below!

Related Resources:

  • Number of Keywords on a Webpage
  • How to Get Top Search Engine Ranking with Keywords Optimization
  • Impactful Tips for Creating a SurferSEO Content Editor

Filed Under: Search Engine Optimization

How to Use Surfer SEO’s Content Editor

May 23, 2023 by Pay Per Click Ecademy Leave a Comment

Surfer SEO offers a powerful content editor to help improve your SEO efforts, from optimizing existing content to creating new articles from scratch. This guide will walk you through the process of using Surfer SEO’s Content Editor and how to achieve a high-quality, well-optimized article.

[Read more…] about How to Use Surfer SEO’s Content Editor

Filed Under: Search Engine Optimization

How to Use the SurferSEO Keyword Research Tool

May 23, 2023 by Pay Per Click Ecademy Leave a Comment

For those exploring the Search Engine Optimization (SEO) world, the SurferSEO Keyword Research Tool is a fantastic resource for improving keyword strategy and content authority through relevancy and correlation. As someone who has used this tool extensively with Ahrefs, I can vouch for its effectiveness in enhancing the quality and reach of any given article.

[Read more…] about How to Use the SurferSEO Keyword Research Tool

Filed Under: Search Engine Optimization

How to Get Featured in Top Publications

May 21, 2023 by Pay Per Click Ecademy Leave a Comment

Achieving a feature in a top-tier publication can feel like finding the golden ticket to the Chocolate Factory; an elusive dream that, once realized, can supercharge your brand’s credibility, visibility, and growth. In this comprehensive guide, we’re about to dispel the myth that this is a feat reserved for the elite few. With a strategic blend of persistence, networking, and compelling storytelling, we’ll show you that the dream is well within your grasp.

[Read more…] about How to Get Featured in Top Publications

Filed Under: Search Engine Optimization

5 Impactful Tips for Creating a SurferSEO Content Editor

May 17, 2023 by Pay Per Click Ecademy Leave a Comment

Creating content for SurferSEO can be challenging for those unfamiliar with the platform. However, with the right tips and tricks, anyone can learn the ins and outs of using SurferSEO Content Editor to create compelling content.

[Read more…] about 5 Impactful Tips for Creating a SurferSEO Content Editor

Filed Under: Search Engine Optimization

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