Google AdWords has a pretty heavy incentive to help advertisers succeed with their pay per click / PPC advertising efforts. They know this too. That’s why they’ve come up with AdWords quality scores to help advertisers know where their ads stand in … [Continue reading] about Primary Factors that Impact PPC Quality Scores
Even if you manage the world’s best case of beginner’s luck and manage to strike gold with your first ever PPC advertising campaign, you’ll eventually reach a point where you’re left to wonder what you can do to get better results from your PPC … [Continue reading] about How to Get Better Results from Your PPC Advertising
Getting clicks but not conversions? Clicks are great when you’re advertising in a pay-per-click capacity. However, in order for PPC to be truly effective those clicks have to convert into sales more often than not. Otherwise you’re just spinning your … [Continue reading] about Getting Clicks but Not Conversions? Try This!
One of the most significant components of onsite SEO is the usage of the META title tag, the META name Tag and Other META Tags. While encompassing keywords in your site's content and in a META keywords tag generally gains the most attention, the META … [Continue reading] about Utilizing the META name Tag and Other META Tags
As you create your image content, it's important to include alt attributes for SEO. The text will be displayed if the image can't be loaded, and it's also a factor in search engine ranking. When adding image attributes, be sure to include keywords … [Continue reading] about Image ALT Attributes for SEO