How Boost Your SEO with RankMath’s FAQ Schema Block

Want to supercharge your WordPress site’s SEO? Adding FAQ schema can help search engines better understand your content and even land you a coveted spot in the rich snippet results. Luckily, the Rank Math plugin makes adding FAQ schema to your pages a breeze. In this post, we’ll walk you through using Rank Math’s FAQ block feature to level up your schema game. Trust me, your SERP rankings will thank you!

What is FAQ Schema and Why Should You Care?

RankMath FAQ Schema logo
RankMath / Facebook

Before diving into the how-to, let’s take a step back and ensure we’re all on the same page about what exactly FAQ schema is and why it matters for SEO. Essentially, FAQ schema is structured data that helps search engines parse and display your frequently asked questions.

By explicitly tagging your FAQ content with schema markup, you’re giving Google and other search engines a big flashing sign that says, “Hey, this content is in a question-and-answer format!” This can lead to your FAQ being featured in rich snippet results, which can mean more visibility and clicks for your site. Pretty neat, right?

How Do You Add FAQ Schema in WordPress?

FAQ written on a note pad
VoktoriiaBondar / Envato

Okay, so you’re sold on the benefits of FAQ schema. But how the heck do you actually implement it on your WordPress site? That’s where the Rank Math plugin comes in clutch.

First off, you’ll need to install and activate the free version of Rank Math if you haven’t already. Then, head to your WordPress dashboard and edit the page or post where you want to add your FAQ.

Where Is the FAQ Block in Rank Math?

Work desk with laptop, coffee, and notes

Look for the “Rank Math” menu in the top right corner in the WordPress editor. Click on that, then navigate to the “General” tab and scroll down to the “Rich Snippet” section. From the dropdown menu, select “FAQ”.

Voila! You should now see a new “FAQ” block in the Gutenberg editor. Click the little “+” icon to add it to your content.

How Do You Use Rank Math’s FAQ Block?

Typing and creating a blog
Justin Morgan / Unsplash

Using the FAQ block in Rank Math is super simple. Click on the block to expand it, then start typing your questions and answers. You can add as many question/answer pairs as you’d like.

One cool feature is clicking the “Add Property Group” button to add multiple questions under the same topic umbrella. This is handy if you have several related questions that you want to group.

Can You Customize the Look of the FAQ Block?

By default, the FAQ block will inherit the styles of your WordPress theme. But what if you want to jazz it up a bit? No problemo! You can use custom CSS to style the FAQ block to your heart’s content.

For example, maybe you want to add a striking background color to your questions:

cssCopy code.rank-math-question {
  background-color: #f0f0f0;
  padding: 10px;

Or perhaps you want to make the answer text a bit larger:

cssCopy code.rank-math-answer {
  font-size: 1.2em;

The styling possibilities are endless! Add your custom CSS to your theme’s stylesheet or the “Custom CSS” section in the WordPress Customizer.

Is FAQ Schema Only for FAQ Pages?

Woman thinking deep thoughts
RobinHiggins / Pixabay

While FAQ schema is a natural fit for dedicated FAQ pages, that’s definitely not the only place to use it! I’d argue that ANY page on your site could benefit from a little FAQ action.

For example, let’s say you have a product page with many common questions from customers. Why not add an FAQ section right there on the product page? That way, shoppers can get their questions answered without hunting around your site.

Or maybe you have a blog post that covers a complex topic. Adding an FAQ section at the end can be a great way to recap the key points and address any lingering questions your readers might have.

How Does FAQ Schema Help with SEO?

Computer keyboard seo

We’ve touched on this already, but let’s dive deeper into how FAQ schema can boost your SEO efforts. The main benefit is that it can help you earn rich snippets in the search results.

Rich snippets are enhanced results that include extra information beyond just the page title and meta description. For example, you might see a recipe result with the star rating, cook time, and calorie count all right there on the SERP.

Similarly, if you’ve implemented FAQ schema, Google may display your questions and answers right in the search results. This can be a major click magnet, as users can quickly see that your page will answer their specific questions.

But even if you don’t score a rich snippet, FAQ schema can still boost your SEO by helping search engines better understand and categorize your content. As we know, the better Google understands your site, the better your chances of ranking well.

Can You Use FAQ Schema with Elementor?

Absolutely! Elementor is a popular page builder plugin for WordPress, and it plays quite nicely with Rank Math’s FAQ schema feature.

Once you activate the Rank Math plugin, you’ll see a new “FAQ – Rank Math” widget in the Elementor editor. Just drag and drop that bad boy onto your page and start adding your questions and answers.

The process is very similar to using the native Gutenberg block – you can add multiple questions, group them, and style them to your liking using Elementor’s built-in design controls.

See Related: The Unintended Consequences of Google’s SEO Updates: A Call for Fairness and Transparency

How Do You Troubleshoot FAQ Schema Issues?

Woman with an AI generator app
vanenunes / Envato

While Rank Math makes adding FAQ schema to your WordPress site pretty darn easy, sometimes issues can pop up. If you’re not seeing your FAQ show up in the rich results or getting errors in the Google Search Console, don’t panic!

First, double-check that you’ve selected “FAQ” as the schema type in the Rank Math options. It’s a silly mistake but one that’s easily made.

If that’s not the issue, try running your page through Google’s Rich Results Test tool. This handy dandy tool will show you exactly how Google is parsing your schema and flag any potential errors or warnings.

Still stuck? The Rank Math support team is always happy to help. Just message them through the plugin dashboard or hit the support forums on

Bonus Tips for Using FAQ Schema

Laptop with Notepad and Coffee

Before we wrap up, I wanted to share a few bonus tips for getting the most out of your FAQ schema:

  • Keep it concise: Aim for short, punchy questions and answers. Remember, the goal is to provide quick, digestible information for users and search engines.
  • Use natural language: Write your questions like a real human would ask them. Avoid keyword stuffing or unnatural phrasing just for the sake of SEO.
  • Don’t overdo it: FAQ schema is awesome, but don’t feel you need to cram it onto every site page. Use it judiciously and only when it genuinely adds value for your users.
  • Keep it fresh: Like any site content, your FAQs should be regularly reviewed and updated. Make sure you’re always providing the most current, accurate information.

Putting It All Together

Phew, we’ve covered a lot of ground in this epic exploration of Rank Math’s FAQ schema feature! Let’s recap the key points:

  • FAQ schema helps search engines understand and display your frequently asked questions
  • Rank Math makes it super easy to add FAQ schema in WordPress using a dedicated Gutenberg block
  • You can use Rank Math’s FAQ block on ANY page or post, not just dedicated FAQ pages
  • FAQ schema can help you land rich snippets and boost your SEO
  • The FAQ block is fully customizable with CSS and plays nicely with page builders like Elementor
  • If you run into issues, the Rank Math support team has your back

So what are you waiting for? Get out there and start marking up your FAQs with schema! Your SERP rankings (and your users) will thank you. Happy optimizing!

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