Getting clicks but not conversions? Clicks are great when you’re advertising in a pay-per-click capacity. However, in order for PPC to be truly effective those clicks have to convert into sales more often than not. Otherwise you’re just spinning your wheels, spending your money, and not making any real progress.That’s why it’s so important to make every click count and give every click the best possibility out there to convert. Here are a few things you can do that will help to improve your conversion rate in a really big way.
Improve Landing Page Content
While videos and photographs are nice to have on a landing page, content, is still king of the World Wide Web. No matter how many fancy things come and go, it still reigns supreme – not only with viewers but also with search engines, like Google, that control click costs and which sites ultimately display your ads.
But not all content is good content. Google has become increasingly fussy about the content they reward. Your content needs to do a few things in order for Google to deem it worthy of their approval.
1) Content needs to be unique. Don’t copy what thousands of other sites are saying. Provide a unique point of view or way of looking at things that Google hasn’t seen.
2) Content must be topical. Google’s rating system will only get confused if you’re trying to capitalise traffic to buy blue widgets when you’re selling red whatsits on your site.
3) Include content that’s well written. The bottom line is that it’s difficult to build faith with your audience if the content is poorly written. If you don’t feel as though you’re a quality writer, consider outsourcing the landing page content for your site. It’s that important!
Go for Signups Instead – Think Long Term
Thinking long term can save you a great deal of time, money, and frustration. If you’re not getting the immediate conversions you were hoping for, perhaps the thing to do is cash in on opt-ins.
This is especially true if you take the time to really build a rapport with your email audience. It’s hard to develop the trust required to get people to buy from you in the space of 30 seconds of online reading. However, after several weeks of consistent effort on your part, via email, you may very well be able to seal the deal.
It doesn’t have to be complicated information or ground breaking news that helps you get the conversions you need to stay alive in the business of marketing online through PPC ads. Simple moves like these can make a noteworthy difference in your monthly income.
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