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ROAS Calculator

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In-depth teardowns, attribution incrementality models, and ROAS optimization frameworks built for growth operators and media buyers.

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Core Knowledge Base

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Curated guides, tools, and teardowns grouped by specialization.

Pillar 1

Affiliate Attribution

Coupon/cashback incrementality models, affiliate attribution windows, and CJ deep link automation.

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Pillar 2

Platform Comparisons

Head-to-head AdTech comparisons (Outscraper vs Apify, Adscook review, and data scraping tools).

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Pillar 3

Paid Media & ROAS

Bid management, negative keyword scanners, CTR scaling tactics, and budget allocation algorithms.

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Pillar 4

AI for Marketers

AI content generation ROI, Jasper & Katteb teardowns, and n8n workflow automations for media buyers.

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Pillar 5

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Planning Calculator

Ad Spend & ROAS Profitability Calculator

Compare attributed revenue with ad spend and product costs for the same reporting period.

Return on Ad Spend
3.80x
Contribution After COGS & Ads
+$16,600
Return on Ad Spend After COGS
+166.0%

How to interpret ROAS and contribution

ROAS is attributed revenue divided by ad spend. With $38,000 revenue and $10,000 spend, ROAS is 3.8×. At 30% product cost, contribution after products and ads is $38,000 − $11,400 − $10,000 = $16,600; divided by ad spend, that is 166%.

This is not business net profit: payroll, overhead, agency fees, refunds, taxes and costs you have not included remain outside the result. Use a consistent attribution window and currency. At zero ad spend, ROAS and the percentage return are undefined, even when revenue is positive.

Break-even ROAS before other costs is 1 ÷ (1 − product-cost share). At 30%, it is approximately 1.43×; at 100% there is no positive contribution to fund ads. A higher reported ROAS alone does not prove incremental sales.

Method reviewed 24 October 2026. See Google Ads guidance on target ROAS for the distinction between conversion value and bidding targets.

Feature & Dimension Outscraper Apify
Primary Strength Google Maps & Local B2B Data Scraping Custom Cloud Actors & Web Automation
Overall Rating 4.8 / 5.0 ★ (Editor Choice) 4.6 / 5.0 ★
Pricing Model Pay-as-you-go credit model ($0.002 / record) Monthly subscription + compute units ($49/mo)
Ease of Use No-code UI + REST API ready in minutes Moderate (Actor coding / CLI optional)
Data Freshness Real-time live extraction with email enrichment Real-time live run triggers
Best For Lead generation, local SEO, PPC competitor audit Enterprise web scrapers & complex crawlers
Final Verdict Winner for PPC & Local B2B Winner for Custom Crawlers

Latest Performance Marketing Guides

Tactical frameworks and platform teardowns updated weekly.

✓ Key Advantages (Pros)

  • High-accuracy data extraction with direct email & phone enrichment
  • Predictive AI bid automation reducing wasted PPC ad spend
  • No complex software installation or proxy configuration needed
  • Flexible credit/tier pricing model suitable for scaling teams

✕ Limitations (Cons)

  • Learning curve for multi-step workflow automation
  • Export limits apply on base-tier monthly plans
  • Requires webhook setup for real-time CRM integration

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