There are a lot of marketing tools and apps out there, but which ones are the best for small businesses? Here is a list of 13 of the best, based on user feedback and ratings.
Small business owners should use the best marketing tools and apps to help them succeed. People use different tools for marketing, and some are better than others.
The best ones are usually the most popular because they work well in driving the right results for your marketing efforts whether that’s establishing your social media presence or launching your first digital marketing campaign.
This article will cover the best online marketing tools and apps, based on user feedback and ratings. It will describe why these tools are beneficial, and what implications finding the best tools and apps for marketing could have on owners or managers.
A relevant statistic is that 82% of small businesses believe that digital marketing is essential to their success, but only 42% actually have a marketing plan. This article will help address that gap.
Best Marketing Tools for Small Business (Both Free & Paid)
1. Jasper.ai
Jasper.ai is a great marketing tool for small businesses because it is easy to use and helps businesses to automate their content marketing tasks. Jasper.ai can help businesses to create and send email newsletters, create social media posts, and improve the copy on their website.
Jasper.ai also offers a variety of templates that make it easy for businesses to create professional-looking marketing materials.
2. Surfer SEO
If you’re looking for an SEO tool that’s easy to use and provides great results, Surfer SEO is a great option. It’s perfect for small businesses because it’s affordable and doesn’t require any special skills or knowledge. It provides a wealth of features and options, making it a powerful digital marketing tool for businesses.
With Surfer SEO, you can easily find and track the most popular keywords for your business. You can also see how your competitors are ranking for those keywords. Surfer SEO makes it easy to create well-optimized content that will rank highly in search engines. And if you’re not sure how to optimize your content, Surfer SEO’s Content Editor can help you with that.
Another great thing about Surfer SEO is that it offers a free trial. So if you’re not sure whether it’s the right tool for you, you can try it out before you commit to anything. Overall, Surfer SEO is a great marketing tool for businesses. It’s easy to use, provides great results, and is very affordable.
3. ClickUp
Project management is a critical function for any small business. Without effective project management, businesses can lose money, time, and resources.
There are many different project management tools available on the market, but ClickUp is one of the best. ClickUp is a cloud-based software that makes it easy for businesses to manage projects of all sizes.
ClickUp has features that allow businesses to track progress, set deadlines, assign tasks, and collaborate with team members. ClickUp also offers a free plan for businesses with up to five users.
If you’re looking for a project management tool that will help your small business run more efficiently, ClickUp is a great option.
4. Hootsuite
Hootsuite is a tool that allows users to track all their social media platforms in one place. This is beneficial for businesses because it can be difficult and time-consuming to keep up with multiple social media accounts. This tool also allows users to schedule posts in advance, so they can save time by batching their content.
5. Canva
Canva is a design platform that makes it easy to create professional-looking visuals for social media, marketing materials, and more. Small businesses can use Canva to create eye-catching visuals that will help them stand out online.
6. Google Analytics
Google Analytics is a free tool that helps businesses track their website traffic. This is valuable for small businesses because it can help them understand where their website visitors are coming from and what they’re interested in.
7. Mailchimp
Mailchimp is a tool that helps businesses automate their email marketing. This is beneficial for small businesses because it can save them time by sending automated emails to their customers and prospects.
8. Sprout Social
Sprout Social is a tool that helps businesses manage their social media accounts. This is valuable for small businesses because it can help them save time by scheduling posts and engaging with their followers.
9. BuzzSumo
BuzzSumo is a tool that helps businesses find the most popular content online. This is valuable for small businesses because it can help them understand what kinds of content are resonating with their audience and get ideas for new content.
10. Hiver
Hiver is a tool that helps businesses manage their email accounts. This is valuable for small businesses because it can help them save time by organizing their inboxes and keeping track of their emails.
11. SocialBee
SocialBee is an online marketing tool that helps businesses manage their social media accounts. This is valuable for small businesses because it can help them save time by scheduling posts and engaging with their followers.
12. CoSchedule
CoSchedule is a tool that helps businesses plan and publishes their content. This is valuable for small businesses because it can help them save time by organizing their content calendar and publishing their content.
13. Buffer
Buffer is a tool that allows businesses to schedule and share their content on social media. This is valuable for small businesses because it can help them save time by batching their content and sharing it across multiple platforms.
See Related: Best Marketing Strategies for DTC
Types of Marketing Tools for SMBs
These are the different marketing tools for your business to deploy a successful marketing strategy.
Project Management Tools
Project management software is an essential tool for businesses of all sizes. It enables marketing teams to collaborate remotely and execute ideas that can be implemented quickly and efficiently.
The free software makes it easy for companies to manage their projects and resources, and a team of three people can work together seamlessly. With project management software, businesses can be more organized and efficient, and they can save time and money.
CRM Tools
CRM, or Customer Relationship Management, is a term that refers to various tools and software used to perform marketing and advertising tasks such as lead generation and lead nurturing. CRMs can be very effective for businesses, providing a central point for all their marketing needs.
There are a number of CRM tools available on the market, each with its own strengths and weaknesses. It’s important to choose a CRM tool that will work well with your other marketing tools and fit your specific business needs. A great CRM tool can make a big difference in the success of your small business.
Social Media Tools
Social media tools enable users to post information in real-time on social networking sites. These apps are especially helpful in preparing incoming posts ahead of time to ensure a steady flow of content online. No tools are required to access Facebook, Twitter, LinkedIn, and Clubhouse. However, there are some drawbacks to using these services.
For example, social media tools can be used to post inaccurate or false information. In addition, social networking sites can be addictive and lead to social isolation. Nevertheless, social media tools can be beneficial when used in moderation and with caution.
Email Marketing Tools for SMBs
Emailing is a great way to reach potential customers and convert them into paying customers. Email marketing tools like Constant Contact and MailChimp make it easy to create and send email campaigns that can increase open rates and conversion rates. Emailing also allows you to track results and ROI, so you can see how effective your campaigns are. Emailing is an important part of any digital marketing strategy, and it should be included in your overall marketing mix.
Search Engine Optimization (SEO) Tools
If you’re a small business owner, then you know that SEO tools are a necessary part of your marketing strategy. These tools help you improve your website’s search engine ranking, which can lead to more traffic and more customers. Some popular SEO tools include Google Analytics, Moz, and SEMrush. All of these tools have their own unique features and benefits, so it’s important to choose the ones that are right for your business.
For example, if you want to track your website’s SEO progress over time, then Google Analytics is a good choice. If you want to research your competition and find out what keywords they’re targeting, then Moz is a good choice. And if you want to find out which SEO techniques are working best for your website, then SEMrush is a good choice. So don’t wait any longer, SEO tools can help take your business to the next level.
Content Marketing Tools
WordPress is a content management system (CMS) that allows you to create a website from scratch without having to code any content. WordPress is free and open-source software released under the GPL. WordPress is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times. WordPress is a very versatile platform and can be used for a wide variety of websites, including e-commerce, news, and portfolio sites. WordPress is also one of the most popular content marketing tools available.
With WordPress, you can easily create and manage your content, including blog posts, images, and videos. You can also add plugins to extend the functionality of your WordPress site. Google docs is another simple way to share content online and collaborate with others. Google docs is a free online service that allows you to create and edit documents in real-time. Google docs also allow you to share your documents with others and collaborate on them in real-time.
See Related: Jasper.ai Review: Is It Legit & Worth It?
Analytics and Digital Marketing Analytics Tools
There are a number of analytics tools available that can help you to understand the effectiveness of your digital marketing campaigns. Data analysis software can give you insights into how customers are responding to your marketing messages, and what kind of impact your campaigns are having.
This information can be used to target new customers, refine your marketing messages, and attract a larger number to your site. Analytics tools can help you to make the most of your digital marketing campaigns and ensure that you are reaching your target audience.
See Related: How to Get Top Search Engine Ranking with Keywords Optimization
How do I know which marketing tools I need?
What tools have you discovered that you’ll need in the future? What makes people shake their heads when they consider something like this? We can’t tell what tools are worthwhile for your company, but here are some important things to consider when purchasing equipment.
Marketing skills
No matter what marketing tools you use, your success will ultimately depend on your marketing skills. For example, Buffer and Hootsuite are both great tools for managing social media. However, if you don’t know how to create engaging content or connect with your audience, then these tools will be of little use. The same is true of copywriting services.
A good copywriting agency can produce high-quality content, but if you don’t have a clear marketing strategy, then the content will do little to help your business. In short, the most important tool in your marketing arsenal is your own marketing skills. With the right skills, you can make use of any marketing tool and achieve success.
Scale
When choosing software for a small business, it is important to consider pricing tiers. Many applications, like Mailchimp, have free versions that are suitable for businesses with fewer than 2000 subscribers. However, paid plans often offer more features and functionality, so it is important to consider what the business needs in order to grow. Once a business reaches a certain size, upgrading to a paid plan can often be a wise investment.
Paid plans usually offer more features and scalability, so the business can continue to grow without being limited by the software. In addition, pricing tiers can be very important when choosing software for a small business. Many applications have free versions that are suitable for businesses with fewer than 2000 subscribers.
Once a business reaches a certain size, however, upgrading to a paid plan can often be a wise investment. Paid plans usually offer more features and scalability, so the business can continue to grow without being limited by the software. As such, pricing tiers can be an important consideration when choosing software for a small business.
See Related: A Good Way to Approach SEO
What marketing tools can do to impact your business
Using the best marketing tools and apps can help businesses save time and be more successful. What implications could finding the best tools and apps for marketing have on small business owners or managers?
The implications of finding the best digital marketing tools and apps could be significant for small business owners or managers. Using the best tools could help them save time and be more successful. Additionally, it could help them better understand their customers and create content that resonates with their audience.
FAQs
What are the best marketing tools for small businesses?
There is no one-size-fits-all answer to this question, as the best marketing tool for a small business will vary depending on the nature of the business and its target market.
However, some essential marketing tools for small businesses include social media, email marketing, and search engine optimization (SEO). Additionally, businesses can benefit from using marketing automation and analytics tools to measure their results and optimize their campaigns.
What are some tips for using social media for small businesses?
Some tips for using social media for businesses include creating engaging content, building relationships with influencers, and using paid advertising. Additionally, it is important to track your results and analyze your audience so that you can adjust your strategy as needed.
What are some tips for using email marketing for small businesses?
Email marketing can be an effective way to reach and engage with customers and prospects. Some tips for using email marketing for small businesses include segmenting your list, personalizing your messages, and making use of automation tools. Additionally, it is important to track your results so that you can improve your campaigns over time.
What are some tips for using search engine optimization (SEO) for small businesses?
Search engine optimization (SEO) is a process of optimizing a website to rank higher in search engine results pages (SERPs). Some tips for using SEO for businesses include keyword research, optimizing website content, and building backlinks. Additionally, it is important to track your results so that you can adjust your strategy as needed.
What are some tips for using marketing automation for small businesses?
Marketing automation can be a valuable tool for small businesses, helping them to save time and optimize their campaigns. Some tips for using marketing automation for businesses include setting up lead scoring, nurturing leads, and creating targeted email lists. Additionally, it is important to consider your overall marketing strategy when choosing a marketing automation platform.
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